A growing interest among young adults is learning new skills. From cooking to butchering, woodworking, and metalwork, creative young adults have clamored to expand their skill sets by joining like-minded individuals in fun coursework. Learning to pour cocktails is one of the popular ways that today’s creative young adults are making connections with one another, and building their skillsets for the future.
Mixology Classes
Bartenders have created new courses to meet this new demand. One of the most exciting trends in the bar service industry is the rise of mixology courses. Bars and taverns around the country are opening their doors to those who wish to create and craft their own custom cocktails.
Such courses go hand-in-hand with another trend that originated among creatives in major U.S. cities: A rise in demand for curated cocktails that incorporate seasonal fruits and handmade syrups. “Mixology establishments” have sprung up in many cities across the United States, offering patrons quite a bit more than traditional cocktails and on-tap beers. As tastes mature and expand, bar patrons want to learn more about the mixology environment, and these courses satisfy that desire for knowledge and new experiences.
Bars offering mixology courses cover a broad range of topics; from classic mixed drink preparations to crafting naturally carbonated sodas, creating signature drinks, making homemade liqueurs and wines, and even bartending tricks of the trade. Mixology instructors incorporate fresh fruits and seasonal variations in their courses, and holiday-themed cocktail classes are among the most popular choices for city dwellers.
Online Learning Environments
People interested in learning to mix their own cocktails may not have access to bars and restaurants offering mixology courses, but there is still an avenue for learning: online courses. Online learning websites now spans a huge range of coursework in business, lifestyle, and technology for site members; and have robust offerings for their “mixology” course channels. Dozens of online mixology courses are offered through these platforms. Additionally, YouTube and other video-sharing sites have added many mixology courses to their offerings, giving people around the world the chance to learn a fun new skill.
Forward-thinking bar owners and restaurant operators have also leveraged the power of social media in order to connect with patrons. These bar and restaurant locations know that not all people will be able to attend an in-person mixology class – busy lives and schedules make it difficult to take time away for a course. By sharing coursework on a bar’s social media pages, those who are unable to attend in person still have the opportunity to learn mixology skills and cocktail preparation knowledge. Sharing insights into mixology has also had the pleasant side effect of building brand loyalty among bar patrons as well.
Conclusion
These courses, whether in-person or online, are simply another way for bars and restaurants to share knowledge with bar enthusiasts, bring patrons together, and lay the groundwork for a fun, engaging experience for everyone.